As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
Nitin Paranjpe is Unilever's Chief People & Transformation Officer
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the...
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
The Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their cookies segment Chocolate & nuts....
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish Kumar, Associate Director, Deloitte India highlight how FMCG companies are enhancing their commerce...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...
With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the last two decades. Though there...
FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...
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The Internet, which has till now been taking h