Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Uday Shankar during his stint at Star India is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...
The FDI figure stood at Rs 7012 crore
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a...
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...
The firm will focus on providing communications counsel on complex issues
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Navaneel Kar has been associated with reputed brands like ITC & Tata Motors prior to this
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...
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Mehta comes with an experience of over two decades in the FMCG sector
The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
BYJU’S, India’s most loved school learning app and world’s most valuable ed-tech company today announced the appointment of Dhimant Vyas as Chief Creative Director. As...
Dey will be responsible for driving growth, transformation and organisation-building in India’s largest PR market Nikhil Dey, former Vice Chair of Weber Shandwick India, has...
Say goodbye to measuring spoons, detergent residue and spillage in the new year! The new year is always the best time to...
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online video editing platform InVideo has...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for...
He has stepped down from his role as CEO & MD after completion of more than 6 years with Dentsu and will be leaving the...
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs...
With this joint venture, AlphaVector will introduce performance and innovation-driven premium bicycles into the Indian market AlphaVector, an Indian consumer bicycle brand...
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
The campaign is heavily promoted on the digital platform having personalization and video marketing at its core to maximize consumer engagement...
The new Vector logo and wordmark reflect the intersection of fitness and fashion Reebok announced that beginning in 2020, it will unify under one brand...
Vyoma Media, the country's leading out of home digital solutions company, is pleased to announce that they have won the Digital Outdoor Advertising...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
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To cash in on the festi
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NYSE listed AMD (Ad
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Experts predict that India will witness 2.4 crore more cars on t
A handy guide
While categories like FMCG a
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
Increasing awareness among advertisers as well a
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That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
The Internet, which has till now been taking h
The outdoor media has continued to cling on to the third position with a
Backlash in some States, consolidation in other states and spreading of wings
The year 2007 was special for the Internet which came into reckoning for