In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to...
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even...
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media...
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank India
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...
Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss of business due to ‘high...
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a...
Saket Jha Saurabh was previously associated with Meta as their Director and Head of Media Partnerships
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL...
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Post the merger of Viacom18 and Disney Star, the new company is expected to command more than 40% of TV market share and 34% of...
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal...
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts
While the TV industry relies on large advertisers, SMBs are driving the tech platforms' ad growth, say experts
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative...
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part...
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it...
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
The pilot for a paid subscription may be rolled out in mid or late 2024
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
Vohra headed Meta India’s SMB portfolio
Revenue stood at $32 billion, growing 11% YoY
The new app is strikingly similar to Twitter but allows for longer posts
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Pant, Director-Marketing, was with the company for over 3 years
The employees affected are in marketing, site security, content strategy and corporate communications, as per reports
He has been with the company for 4.5 years
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has...