Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
InMobi's profit too sees a huge jump of Rs 89 crore
DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...
The regulatory body issued the consultation paper on August 8
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space Stride Ventures has led...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
The TVC will be supported with a PAN-India print campaign as well Aakash Educational Services Ltd. (AESL) has launched its new TV commercial on its...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic
Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...
Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...
hummel India, a Denmark headquartered, multinational sports fashion company has appointed Moksha Creative Services to craft their presence into the Indian market. Soumava Naskar, Director,...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit - one of...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...