As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
The agency will be handling the entire media mandate for the beauty and personal care brand
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Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights, the brand's omnichannel strategy and...
The agency will be handling the entire media mandate for the beauty and personal care brand
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand Perception, Connecting With Consumers And...
Gandhi is moving on after a 15-year-long stint with the company
The campaign talks of ‘taking a moment to savour the feeling’
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
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The brand addresses the issue of fake orgasms in women
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India
She served as Country Manager - Data & Digital Media at the agency
The company's net profit after tax for the quarter showed 22% growth
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Eliminates 99.9% bacteria with the help of UV Nano technology LG Electronics today expanded the LG TONEFREE lineup with introduction of its most advanced...
Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...
Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...
Next Generation LG W11 and W31/ W31+ Continue Strategy of W Series with Friendlier Prices LG Electronics (LG) unveils its new...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances. He adds that brands...
In the '90s Indian pop-culture (and walkman) ruled! Short-listing music for cassettes and making time for television shows and films that were not available on-demand...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Laqshya Media, one of the largest independent marketing communications bags the prestigious mandate of conceptualising and executing the outdoor branding campaign for LG...
In its 10th year, the program offers more scholarships and a free one-month subscription of BYJU’s study material with every offer pack
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
The year 2007 was special for the Internet which came into reckoning for