While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for...
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed down deal closures
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share...
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital...
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past...
The 13 sponsors are collectively for both TV and digital
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per...
The account was earlier handled by both Vibrant Media and GroupM
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
Industry experts say that there’s no clear verdict on whether the switch could impact advertising
Bhatia was previously with httpool
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
The process has been set in motion, a media report says
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...
According to reports, Google’s proposed investment is worth $4.5 billion The Competition Commission of India (CCI) has given its nod to Google’s proposed investment of...
Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the...
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...
Partnership enables Spreaker podcasters to distribute to growing South Asian market
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
Users can expect updates like improved AI-powered recommendations and the addition of music videos to the JioSaavn experience. JioSaavn, the largest streaming platform...
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...
Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood
Opening up new opportunities for visibility and audience development, approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more...
The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...
JioSaavn, the largest audio streaming service for South Asian music and entertainment, has led the market in audio and content association solutions for...
Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
Jio was launched two years ago to empower every Indian with the power of data. In less than two years, Jio garnered a subscriber base...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...