irs

In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties

In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be...

Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend...

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs

Anirban Ghosh was earlier associated with several media companies like BIG FM, India Today and ABP Group

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands

Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers

Forms multi-stakeholder task force along with DoCA to examine these issues

Bhasin will also acquire a significant minority stake in the agency over a defined period of time

Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023

At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more

Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference

The layoffs will be done in multiple rounds, as per industry sources

Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’  Over the years, ITC has strengthened its partnership...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...

The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...

The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...

Ghosh has clocked about 27 years in Research Consulting and held senior level positions across leading market research organizations Ipsos India has further reinforced its...

Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...

#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment...

BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing Head and Chief Digital Strategist...

India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with the two latest cricket tournaments...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies...

Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...

IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...

The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that...

Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...