Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...
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With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem
In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury
Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Joji George, Co-Founder, Gonuts, spoke on ‘Building a Brand in the Experience Economy’ at the recent e4m India Brand Conclave 2020 Day 2 of the...
Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be...
With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...
An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share of the market since the...