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ROI Riddle: Time to look past the one-size-fits-all tactic?

ROI Riddle: Time to look past the one-size-fits-all tactic?

  • by Sohini Ganguly
  • March 18, 2024

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...


Slow and steady: Print players hopeful of continued growth this year

Slow and steady: Print players hopeful of continued growth this year

  • by Chehneet Kaur
  • March 13, 2024

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...


50-60 million TV homes to have DD FreeDish in next 4-5 years: Prasar Bharati CEO

50-60 million TV homes to have DD FreeDish in next 4-5 years:...

  • by Aditi Gupta
  • March 06, 2024

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...


Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

  • by Sonam Saini
  • March 06, 2024

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...


Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

  • by Team PITCH
  • December 04, 2020

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....


TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

  • by pitchteam
  • February 11, 2020

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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