Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in...
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting...
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get...
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more