social

The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI...

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained,...

The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more

Nearly 200 employees fired in second such exercise this year

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...

Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and...

With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment

Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media platforms and discovering products meets...

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

The account was won post a multi-agency pitch

The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer...

Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...

Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...

The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...

The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...

The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates With its vision ‘Built For...

The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...

The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...

Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation Beeing Social, a Mumbai-based digital...

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...

Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat Tech giant Google is...

This is part of the campaign to promote money transfers from bank a/c Paytm has launched three new ads on social media, as part of...

The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook StepSetGo (SSG) today released...

Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...

 Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...

JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...

The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah With the objective to spread a strong message of staying indoors, Ferns N Petals...

Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...

What happens when an NRI who has been living abroad for a long time comes home for the winter with his foreign born-and-bred children? This...

Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...

Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible...

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best...

‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family is everywhere. The family has...

From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more.   fbb, one of India’s largest...

Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....

When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...

Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...

It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...

A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...