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May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft

May take months or years: Legal experts vexed by withdrawal of 2nd...

  • by Aditi Gupta
  • August 13, 2024

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...


SMBs contribute to 60-70% of our business: Mukesh Agrawal, The Media Ant

SMBs contribute to 60-70% of our business: Mukesh Agrawal, The Media Ant

  • by Sohini Ganguly
  • June 11, 2024

Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg...


Health insurance is a category for all seasons & reasons: Nimish Agrawal, Niva Bupa

Health insurance is a category for all seasons & reasons: Nimish Agrawal,...

  • by Chehneet Kaur
  • February 08, 2024

Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch...


WWE's 'Raw' leaps into streaming era with Netflix in landmark $500M deal

WWE's 'Raw' leaps into streaming era with Netflix in landmark $500M deal

  • by Team PITCH
  • January 24, 2024

WWE's existing deal with NBCUniversal has "Raw" airing on the USA Network until October 2024


NBDA expects swift action from BARC on I&B raw data missive

NBDA expects swift action from BARC on I&B raw data missive

  • by Team PITCH
  • September 05, 2023

Asks ratings body why it didn’t proactively disclose the MIB order


Facebook & Instagram are becoming a go-to for content: Loveleen Sahrawat

Facebook & Instagram are becoming a go-to for content: Loveleen Sahrawat

  • by Team PITCH
  • November 27, 2020

On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case...


Marketing Strategies For The Fragrance Industry Post COVID-19

Marketing Strategies For The Fragrance Industry Post COVID-19

  • by Ankit Agrawal
  • June 01, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...


Shoes On Loose rolls out the cleanup drive under its #Saveladakh Campaign

Shoes On Loose rolls out the cleanup drive under its #Saveladakh Campaign

  • by pitchteam
  • January 07, 2020

Shoes on Loose, an experiential travel company announces yet another promising extension to its Save Ladakh Campaign. In the...


Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

  • by pitchteam
  • July 12, 2019

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...


TRAWORLD luggage bags launches ‘The World is Your Ramp’ ad-campaign, featuring Brand Ambassador Sonam Kapoor Ahuja

TRAWORLD luggage bags launches ‘The World is Your Ramp’ ad-campaign, featuring Brand...

  • by pitchteam
  • November 02, 2018

Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam...


Media Kinnect wins the Digital Media Mandate for Investica

Media Kinnect wins the Digital Media Mandate for Investica

  • by pitchteam
  • June 11, 2018

Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....


Kurkure Multigrain celebrates the goodness of power grain Ragi in its new TVC

Kurkure Multigrain celebrates the goodness of power grain Ragi in its new...

  • by pitchteam
  • June 08, 2018

Kurkure khul jaye toh Multigrain bhi tasty ban jaye Kurkure, the iconic Indian snacks brand, launches its new TVC showcasing the newly launched ...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

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    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
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    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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