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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The mandate was won following a multi-agency pitch process
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...
The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...
Google and Facebook together capture over half of the online advertising market globally Texas and nine other US states have jointly accused Google of working...
This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment Actors Akshay Kumar and Rana...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available to Airtel Digital TV customers Airtel Digital TV, the DTH arm...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
The brand gets ready for April Edition of AOPS to raise more funds In times when the entire country is facing tough challenges...
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
The year 2007 was special for the Internet which came into reckoning for