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AI, in its present form, is not good enough to do curation: Vikram Chandra

AI, in its present form, is not good enough to do curation:...

  • by Team PITCH
  • August 14, 2024

Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...


‘A progressive Budget that will boost marketing & advertising’

‘A progressive Budget that will boost marketing & advertising’

  • by Team PITCH
  • July 24, 2024

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...


Budget 2024: M&E players want FM to push consumer spending, tax sops & growth plans

Budget 2024: M&E players want FM to push consumer spending, tax sops...

  • by Aditi Gupta Sonam Saini
  • July 18, 2024

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...


‘Marketers guide to success is about finding the right users and finding them at scale’

‘Marketers guide to success is about finding the right users and finding...

  • by Team PITCH
  • June 10, 2024

At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web


Pitch CMO Summit tomorrow: All about unlocking meaningful growth for brands

Pitch CMO Summit tomorrow: All about unlocking meaningful growth for brands

  • by Team PITCH
  • June 06, 2024

Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty


Pitch CMO Summit-Delhi: Insightful sessions on unlocking meaningful growth for brands

Pitch CMO Summit-Delhi: Insightful sessions on unlocking meaningful growth for brands

  • by Team PITCH
  • June 04, 2024

The conference will be held on Friday, June 7, 2024


Pitch Madison Advertising Report 2024 to be unveiled today

Pitch Madison Advertising Report 2024 to be unveiled today

  • by Team PITCH
  • February 15, 2024

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry


Small enterprises become big drivers of digital ad spends in India

Small enterprises become big drivers of digital ad spends in India

  • by Shantanu David
  • February 08, 2024

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem


Deepak Dhar forms CreAsia Studio for South East Asia

Deepak Dhar forms CreAsia Studio for South East Asia

  • by Team PITCH
  • February 07, 2024

Jessica Kam-Engle appointed EVP & Business Head for Banijay Asia’s regional expansion


India’s M&E industry expected to grow at 9% CAGR: PwC report

India’s M&E industry expected to grow at 9% CAGR: PwC report

  • by Team PITCH
  • July 18, 2023

TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says


Gaming market in India to grow at CAGR of 27% by 2027: e4m-GroupM ESP Report 2023

Gaming market in India to grow at CAGR of 27% by 2027:...

  • by Team PITCH
  • June 23, 2023

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead


‘Any tool that makes marketers more efficient is an interesting technology disruption’

‘Any tool that makes marketers more efficient is an interesting technology disruption’

  • by Team PITCH
  • June 16, 2023

At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'


e4m-ESP Indian Online Gaming Landscape 2023 Report: Glimpses unveiled

e4m-ESP Indian Online Gaming Landscape 2023 Report: Glimpses unveiled

  • by Team PITCH
  • June 09, 2023

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry


Edu & Ecom-Education ad volume up 3 fold against last year: BARC

Edu & Ecom-Education ad volume up 3 fold against last year: BARC

  • by Team PITCH
  • November 18, 2020

The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in the education sector grew 3...


THE GLENLIVET UNVEILS BOLD AND DISTINCTIVE NEW PACK DESIGN

THE GLENLIVET UNVEILS BOLD AND DISTINCTIVE NEW PACK DESIGN

  • by pitchteam
  • March 05, 2020

New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...


Adcom India Launches Nationwide Campaign to Tackle e-Waste in India

Adcom India Launches Nationwide Campaign to Tackle e-Waste in India

  • by pitchteam
  • February 07, 2020

Electronic waste or e-waste is the disposal of broken or obsolete electronic components and materials. E-waste material may be valuable and recyclable...


Pan Vilas Premium Elaichi launches new ad campaign of ‘Shauk Badi Cheez Hai’ with Manoj Bajpai

Pan Vilas Premium Elaichi launches new ad campaign of ‘Shauk Badi Cheez...

  • by pitchteam
  • August 07, 2019

Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
VIEW MORE

Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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