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Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

  • by Simran Sabherwal
  • August 30, 2024

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India


‘No opportunistic sale’, says Bombay Shaving Company CEO about Prachi Nigam ad

‘No opportunistic sale’, says Bombay Shaving Company CEO about Prachi Nigam ad

  • by Team PITCH
  • April 29, 2024

The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'


DTH needs a level playing field in terms of regulations: Dish TV CEO Manoj Dhoba

DTH needs a level playing field in terms of regulations: Dish TV...

  • by Team PITCH
  • April 23, 2024

Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...


Goldmedal joins forces with highly anticipated sequel Pushpa 2

Goldmedal joins forces with highly anticipated sequel Pushpa 2

  • by Team PITCH
  • April 15, 2024

The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...


Marketing Narratives will have to be Insight Driven

Marketing Narratives will have to be Insight Driven

  • by Prashant Dhar
  • January 23, 2024

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024


HP launches ‘Walk to The Light’ campaign
to adopt ‘digital education’ this Diwali

HP launches ‘Walk to The Light’ campaign to adopt ‘digital education’ this...

  • by Team PITCH
  • November 06, 2023

Showcases the transformative impact of digital education on small businesses


HP appoints Ipsita Dasgupta as SVP & Managing Director, India Market

HP appoints Ipsita Dasgupta as SVP & Managing Director, India Market

  • by Team PITCH
  • October 20, 2023

Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services


Strategy for 'Pushpa Impossible' focused more on engagement & outreach: Vaishali Sharma

Strategy for 'Pushpa Impossible' focused more on engagement & outreach: Vaishali Sharma

  • by Sonam Saini
  • August 29, 2023

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...


2020: A mixed bag for Cable & DTH industry

2020: A mixed bag for Cable & DTH industry

  • by Sonam Saini
  • January 05, 2021

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...


Sensodyne unveils first TV campaign for its toothbrush portfolio

Sensodyne unveils first TV campaign for its toothbrush portfolio

  • by Team PITCH
  • January 04, 2021

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand Sensodyne from GSK Consumer Healthcare...


Content Jam 2020: ‘Authenticity & engagement key while selecting influencers’

Content Jam 2020: ‘Authenticity & engagement key while selecting influencers’

  • by Team PITCH
  • November 27, 2020

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...


HP drives the message of hope this festive season

HP drives the message of hope this festive season

  • by Team PITCH
  • November 11, 2020

Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...


‘JK Cement’s marketing strategies aligned with increased digital reach in rural areas’

‘JK Cement’s marketing strategies aligned with increased digital reach in rural areas’

  • by Simran Sabherwal
  • July 23, 2020

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...


HP India releases new videos for #SpreadYourVibe campaign

HP India releases new videos for #SpreadYourVibe campaign

  • by pitchteam
  • January 09, 2019

HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...


Interaction with Mr. Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited

Interaction with Mr. Sukhpreet Singh, Corporate Head – Marketing, Dish TV India...

  • by pitchteam
  • October 03, 2018

In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...


Nokia Lumia 510 hits the sweet spot with affordable pricing

Nokia Lumia 510 hits the sweet spot with affordable pricing

  • by Neeta Nair
  • October 25, 2012


Philips asks men to make a clean statement

Philips asks men to make a clean statement

  • by Neeta Nair
  • July 23, 2012


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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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