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MIB recommends reduction of GST on digital news subscription from 18% to 5%

MIB recommends reduction of GST on digital news subscription from 18% to...

  • by Team PITCH
  • August 16, 2024

As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be either removed or rationalised


Budget 2024: Print hopes for relief from e-paper GST, newsprint custom duty

Budget 2024: Print hopes for relief from e-paper GST, newsprint custom duty

  • by Chehneet Kaur
  • July 18, 2024

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public


Larger gaming players absorbed GST shock, further consolidation on cards: EY report

Larger gaming players absorbed GST shock, further consolidation on cards: EY report

  • by Kanchan Srivastava
  • March 06, 2024

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...


Will 28% GST be endgame for Indian gaming advertising ecosystem?

Will 28% GST be endgame for Indian gaming advertising ecosystem?

  • by Nilanjana Basu Shantanu David
  • July 27, 2023

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...


40 gaming companies to be slapped with fresh GST demand notices: Report

40 gaming companies to be slapped with fresh GST demand notices: Report

  • by Team PITCH
  • July 13, 2023

The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies


28% GST on online gaming: Industry cries foul

28% GST on online gaming: Industry cries foul

  • by Shantanu David
  • July 12, 2023

Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market


game.tv launches new campaign #GrowingStronger to encourage growing female gamers

game.tv launches new campaign #GrowingStronger to encourage growing female gamers

  • by Team PITCH
  • March 06, 2021

Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...


Dainik Bhaskar Group markets register over 10% YoY growth in GST collection

Dainik Bhaskar Group markets register over 10% YoY growth in GST collection

  • by Team PITCH
  • January 05, 2021

The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...


On International Men’s Day, Gillette shaves off stereotypes with new #ManEnough campaign

On International Men’s Day, Gillette shaves off stereotypes with new #ManEnough campaign

  • by pitchteam
  • November 19, 2019

The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...


Indian Ayurveda fraternity on a fast track to adopt integrated technology and digitization

Indian Ayurveda fraternity on a fast track to adopt integrated technology and...

  • by pitchteam
  • August 12, 2019

Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...


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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
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    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
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  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

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    ‘Our core proposition is flexibility in lending & customer repayment'

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  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

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    Siyaram's ropes in Ranbir Kapoor as brand ambassador

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    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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