Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
The service will be available to subscribers at Rs 1.5 a day Tata Sky has joined forces with Malayalam GEC Asianet. Tata Sky now completes...
The growth is compared to the same period last year News has been the top genre this year, predictably due to Covid, lockdown, the Sushant...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
Web Spiders has launched Gecko AI - an outbound hiring and video interview solution at Tech HR 2018 - Asia’s Largest HR Technology...