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Subhash Chandra moves SAT challenging Sebi order: Report

Subhash Chandra moves SAT challenging Sebi order: Report

  • by Team PITCH
  • February 27, 2024

Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8


Small enterprises become big drivers of digital ad spends in India

Small enterprises become big drivers of digital ad spends in India

  • by Shantanu David
  • February 08, 2024

Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem


ZEEL appoints 3 new independent directors

ZEEL appoints 3 new independent directors

  • by Team PITCH
  • December 18, 2023

Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term


Rise in consumption: Bells of revival ringing for ad market?

Rise in consumption: Bells of revival ringing for ad market?

  • by Kanchan Srivastava
  • July 13, 2023

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...


Video is the new audio: Debjani Gupta, Zoom

Video is the new audio: Debjani Gupta, Zoom

  • by Shantanu David
  • June 02, 2023

The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more


Kansai Nerolac continues its association with Sunrisers Hyderabad

Kansai Nerolac continues its association with Sunrisers Hyderabad

  • by Team PITCH
  • April 01, 2021

The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...


Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by 22feet Tribal Worldwide

Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by...

  • by Team PITCH
  • February 11, 2021

On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...


FirstCry doubles ad spends in FY 2019-20

FirstCry doubles ad spends in FY 2019-20

  • by Misbaah Mansuri
  • December 02, 2020

The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...


Zee Zest has a multi-avenue approach for revenues: Amit Nair

Zee Zest has a multi-avenue approach for revenues: Amit Nair

  • by Sonam Saini
  • November 11, 2020

The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...


‘Ticket to Hollywood’ to address demand for movies in regional languages: Kartik Mahadev

‘Ticket to Hollywood’ to address demand for movies in regional languages: Kartik...

  • by Team PITCH
  • November 02, 2020

Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...


IPG Mediabrands' Reprise launches speciality eCommerce unit

IPG Mediabrands' Reprise launches speciality eCommerce unit

  • by Team PITCH
  • October 30, 2020

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...


Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan Royals Make Their TikTok Debut

Sunrisers Hyderabad, Chennai Super Kings, Delhi Capitals, Kings XI Punjab and Rajasthan...

  • by Team PITCH
  • June 04, 2020

TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...


ZEE Entertainment intensifies its fight against COVID-19

ZEE Entertainment intensifies its fight against COVID-19

  • by pitchteam
  • April 07, 2020

3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...


Essel Group to further divest its stake in ZEEL

Essel Group to further divest its stake in ZEEL

  • by pitchteam
  • November 21, 2019

The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...


Invesco Oppenheimer fund buys 11% stake in ZEEL for Rs 4,224 cr

Invesco Oppenheimer fund buys 11% stake in ZEEL for Rs 4,224 cr

  • by pitchteam
  • August 01, 2019

Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...


ZEE5 Partners with Publicis Capital for its Global Communication

ZEE5 Partners with Publicis Capital for its Global Communication

  • by pitchteam
  • November 06, 2018

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...


RELATABLE CONTENT AND CONNECT WITH THE AUDIENCE HELPS MAKE GREAT CONTENT

RELATABLE CONTENT AND CONNECT WITH THE AUDIENCE HELPS MAKE GREAT CONTENT

  • by pitchteam
  • May 29, 2018

Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...


KINGFISHER CELEBRATES THE CRICKET SEASON WITH A SPARK OF HUMOUR

KINGFISHER CELEBRATES THE CRICKET SEASON WITH A SPARK OF HUMOUR

  • by pitchteam
  • May 03, 2018

Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...


Kshitij | IIT Kharagpur | 19th-21st January 2018

Kshitij | IIT Kharagpur | 19th-21st January 2018

  • by pitchteam
  • January 08, 2018

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...


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  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
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  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

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    Mithila Palkar named brand ambassador of exclusive singles club Juleo

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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