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Shareholders approve fundraising of Rs 2000 crore: ZEEL informs BSE, NSE

Shareholders approve fundraising of Rs 2000 crore: ZEEL informs BSE, NSE

  • by Team PITCH
  • July 16, 2024

The company notified BSE and NSE about the results of the e-voting process held on Monday, July 15


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Graphisads launches IPO on NSE Emerge Platform

Graphisads launches IPO on NSE Emerge Platform

  • by Team PITCH
  • December 14, 2023

The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors


Making sense of Google's AdSense changes

Making sense of Google's AdSense changes

  • by Team PITCH
  • November 14, 2023

While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits


No major impact on ad volumes in news ratings blackout

No major impact on ad volumes in news ratings blackout

  • by Tasmayee Laha Roy
  • January 21, 2021

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...


Music genre sees 2.8 times rise in ad volumes in Q4’20 compared to Q2’20: TAM AdEx

Music genre sees 2.8 times rise in ad volumes in Q4’20 compared...

  • by Team PITCH
  • January 12, 2021

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...


Pratik Gandhi, Vijay Varma, Pavail Gulati, Nakuul Mehta, Karan Tacker and Pankaj Tripathi address the importance of consent before and after marriage

Pratik Gandhi, Vijay Varma, Pavail Gulati, Nakuul Mehta, Karan Tacker and Pankaj...

  • by Team PITCH
  • January 11, 2021

Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...


MIB directs DTH players to clear dues to get fresh licence

MIB directs DTH players to clear dues to get fresh licence

  • by Javed Farooqui
  • December 31, 2020

Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...


Dish TV asked to pay Rs 4164 crore in licence fee & accrued interest by MIB

Dish TV asked to pay Rs 4164 crore in licence fee &...

  • by Team PITCH
  • December 28, 2020

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...


Parachute Advansed Hot Oil inspires women to love winter again with #DearWinter campaign

Parachute Advansed Hot Oil inspires women to love winter again with #DearWinter...

  • by Team PITCH
  • December 22, 2020

Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...


Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr in FY20

Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr...

  • by Team PITCH
  • December 14, 2020

The company continues to focus on security and reliability to ensure customers experience the ease and convenience...


Wild Stone launches its first unisex perfume ‘Sense’ to celebrate the sense of smell

Wild Stone launches its first unisex perfume ‘Sense’ to celebrate the sense...

  • by Team PITCH
  • November 30, 2020

Wild Stone Sense is a fragrance offering made in collaboration with visually challenged individuals with enhanced sense of smell from NGO Saksham


Why have some OOH owners not signed the MGCM licence fee waiver docu yet?

Why have some OOH owners not signed the MGCM licence fee waiver...

  • by Noel D'souza
  • November 10, 2020

Some OOH owners shared that they are now appealing for an extension of the waiver till August...


Relief for Mumbai OOH as MCGM waives licence fees up till June'20

Relief for Mumbai OOH as MCGM waives licence fees up till June'20

  • by Noel D'souza
  • November 04, 2020

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...


Bajaj Finserv in association with Vivo launches #EMINetworkPowerplay

Bajaj Finserv in association with Vivo launches #EMINetworkPowerplay

  • by pitchteam
  • June 02, 2020

 An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...


Apollo Tyres and Manchester United launch United We Play programme to encourage young Indian football talent

Apollo Tyres and Manchester United launch United We Play programme to encourage...

  • by pitchteam
  • January 20, 2020

Best performers of United We Play programme to train with the U-18 squad Leading tyre maker, Apollo Tyres, the...


smartwater announces winners of  ‘The Platform’ in association with Lakmé Fashion Week

smartwater announces winners of ‘The Platform’ in association with Lakmé Fashion Week

  • by pitchteam
  • July 25, 2018

smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...


Press Release: Bajaj Finserv Launches Digital Campaign To Drive Awareness Around its EMI Network

Press Release: Bajaj Finserv Launches Digital Campaign To Drive Awareness Around its...

  • by pitchteam
  • June 28, 2018

Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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