At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of...
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
The film takes a dig at political rhetoric overshadowing actual concerns
The campaign has been conceptualised by FCB Kinnect
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Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...
Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...
Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers....
Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
What happens when an NRI who has been living abroad for a long time comes home for the winter with his foreign born-and-bred children? This...
Digital marketing agency Social Kinnect has announced the appointment of Bharat Suri as Vice President of Operations. Suri is a key hire at this stage...
Social Kinnect, India's foremost independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible...
The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best...
From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more. fbb, one of India’s largest...
Media Kinnect, Social Kinnect's specialized media strategy and operations arm, wins the digital media mandate for Investica, a leading mutual fund distribution company in India....
When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...