An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...
This is part of updates that the search engine giant has brought to it News Showcase Google has announced few updates to its News Showcase,...
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced the appointment of Avinash Joshi as VP and Head of Social Advocacy. Avinash joins...