As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
The campaign has been conceptualised by DDB Mudra Group
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The campaign, an ode to friendships, was conceptualized by DDB Mudra
The campaign emphasizes the importance of friends coming together and unlocking newer possibilities.
The film has been conceptualized and developed by the internal creative and content team at Licious
Smita Jatia has been appointed Vice Chairperson
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
The brand has tightened its safety and hygiene measures across restaurants to continue serving consumers safely through delivery, takeaway and their new On-the-Go feature In...
DViO Digital, an integrated marketing company with a digital-first approach has won the mandate to handle McDonald’s digital outlay in the north and...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine. However, time and...
The service has been launched in select cities in West and South India to provide safe, hygienic and convenient food to customers...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Arvind R P, Director - Marketing & Communications, McDonald’s (West and South) says...
The move is aimed to keep the team productively engaged and ensure that they continue to learn and grow despite the lock-down Westlife...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...