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Why brands take the OOH route to virality

Why brands take the OOH route to virality

  • by Chehneet Kaur
  • August 27, 2024

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...


Q-comm players plan foray into e-comm: Disruption in the cart?

Q-comm players plan foray into e-comm: Disruption in the cart?

  • by Sohini Ganguly
  • March 11, 2024

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...


Ayushman and AI come together for Agoda's newest

Ayushman and AI come together for Agoda's newest

  • by Team PITCH
  • March 06, 2024

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab


Mere bhaiya ke function pe jalul-jalul aana: Zomato invites all for its 'wedding'

Mere bhaiya ke function pe jalul-jalul aana: Zomato invites all for its...

  • by Team PITCH
  • December 05, 2023

Blinkit too finds a mention in the print ad


What’s making OOH out of the world?

What’s making OOH out of the world?

  • by Tanzila Shaikh
  • August 09, 2023

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers


The new TIMEX TVC encourages you to stay fit without compromising your fashion quotient

The new TIMEX TVC encourages you to stay fit without compromising your...

  • by pitchteam
  • November 17, 2017

TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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