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Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?

Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?

  • by Sohini Ganguly
  • July 02, 2024

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts


Market leaders talk use of GenAI in BFSI

Market leaders talk use of GenAI in BFSI

  • by Team PITCH
  • March 26, 2024

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings


The ecosystem around banking in India has transformed: V Vaidyanathan, IDFC

The ecosystem around banking in India has transformed: V Vaidyanathan, IDFC

  • by Team PITCH
  • October 12, 2023

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...


Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of the Year’ title

Pitch BFSI Marketing Awards 2023: Policybazaar takes home ‘Brand of the Year’...

  • by Team PITCH
  • October 11, 2023

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI


Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx

Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx

  • by Sonam Saini
  • October 11, 2023

Some categories within the sector, however, may spend more in the quarter that follows the festive season


PMMAO 2008 Review Outdoor : Gaining from the clutter

PMMAO 2008 Review Outdoor : Gaining from the clutter

  • by Neeta Nair
  • February 02, 2008

The outdoor media has continued to cling on to the third position with a


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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