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BCCI sees 116% jump in surplus income for IPL 2023 over 2022

BCCI sees 116% jump in surplus income for IPL 2023 over 2022

  • by Team PITCH
  • August 20, 2024

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report


Health Ministry may ask BCCI to stop displaying tobacco ads during matches: Report

Health Ministry may ask BCCI to stop displaying tobacco ads during matches:...

  • by Team PITCH
  • July 15, 2024

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers


4 IPL sponsor slots sold for Rs 1,485 crore: Report

4 IPL sponsor slots sold for Rs 1,485 crore: Report

  • by Team PITCH
  • February 23, 2024

The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat


IPL: 9 cos secure tender docs for partner slots

IPL: 9 cos secure tender docs for partner slots

  • by Team PITCH
  • February 20, 2024

As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots


BCCI sets cumulative base price for IPL partners at Rs 2,700 crore for 5 seasons

BCCI sets cumulative base price for IPL partners at Rs 2,700 crore...

  • by Team PITCH
  • February 09, 2024

Reports say that the price has been set for six associate and three special partner slots


Disney Star-Viacom18 deal: How good a news for BCCI?

Disney Star-Viacom18 deal: How good a news for BCCI?

  • by Sonam Saini
  • February 07, 2024

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...


Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI

Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI

  • by Team PITCH
  • January 29, 2024

The deal will begin in 2024 and will cover all major BCCI events until 2026


Atomberg becomes official partner to BCCI for the national teams' home matches

Atomberg becomes official partner to BCCI for the national teams' home matches

  • by Team PITCH
  • January 08, 2024

The association between Atomberg and BCCI will last till June 2026


BCCI invites bids for Women's Premier League partnership rights

BCCI invites bids for Women's Premier League partnership rights

  • by Team PITCH
  • January 03, 2024

Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding


IPL title sponsorship rights fixed at Rs 1,750 crore for 5 years: Report

IPL title sponsorship rights fixed at Rs 1,750 crore for 5 years:...

  • by Team PITCH
  • January 02, 2024

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...


BCCI unlikely to allow Chinese brands for IPL title sponsorship

BCCI unlikely to allow Chinese brands for IPL title sponsorship

  • by Team PITCH
  • December 27, 2023

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028


BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

  • by Team PITCH
  • December 13, 2023

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency


BCCI announces SBI Life as Official Partner for domestic & international season 2023-26

BCCI announces SBI Life as Official Partner for domestic & international season...

  • by Team PITCH
  • September 21, 2023

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023


Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth?

Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth?

  • by Aditi Gupta Sonam Saini
  • September 08, 2023

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...


BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr per match

BCCI media TV, digital rights: Viacom18 to pay approx Rs 68 cr...

  • by Aditi Gupta
  • September 01, 2023

The rights are for bilateral India matches on home turf for the next five years


Viacom18 bags BCCI's TV & Digital media rights for Rs 5966 crore

Viacom18 bags BCCI's TV & Digital media rights for Rs 5966 crore

  • by Aditi Gupta
  • August 31, 2023

The rights are for bilateral India matches on home turf for the next five years


Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights

Disney Star, Sony & Viacom18 in the fray for BCCI bilateral rights

  • by Aditi Gupta
  • August 29, 2023

The media companies will be taking part in the online auction for TV and digital rights


BCCI made Rs 27,411cr from media rights, sponsorships, rev shares between 2018 & 2022

BCCI made Rs 27,411cr from media rights, sponsorships, rev shares between 2018...

  • by Team PITCH
  • August 11, 2023

The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details


BCCI invites bids for media rights for international and domestic matches

BCCI invites bids for media rights for international and domestic matches

  • by Team PITCH
  • August 03, 2023

The right is for 2023-2027 period


Cricket media rights: Will broadcasters loosen purse strings?

Cricket media rights: Will broadcasters loosen purse strings?

  • by Sonam Saini
  • July 17, 2023

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money


Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?

Taking a hit: Why has BCCI slashed lead sponsorship price by 40%?

  • by Team PITCH
  • June 22, 2023

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo


Adidas-BCCI reveal the all-new Team India Jersey

Adidas-BCCI reveal the all-new Team India Jersey

  • by Team PITCH
  • June 06, 2023

The team jersey will be available in three different price points to increase accessibility for all fans


BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report

BCCI likely to wait for Zee-Sony merger to sell media rights for...

  • by Team PITCH
  • May 26, 2023

The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure


IPL 2021: Why marketers have reasons to cheer

IPL 2021: Why marketers have reasons to cheer

  • by Ruhail Amin
  • January 27, 2021

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...


What led to the BCCI-IMG fallout?

What led to the BCCI-IMG fallout?

  • by Ruhail Amin
  • January 11, 2021

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...


Conflict of interest in cricket: Real or imagined

Conflict of interest in cricket: Real or imagined

  • by Sandeep Goyal
  • January 07, 2021

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...


BCCI valued at Rs 14,489 crore

BCCI valued at Rs 14,489 crore

  • by Team PITCH
  • January 06, 2021

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...


BCCI approves 10 teams for IPL 2022, backs cricket's inclusion in 2028 Olympics

BCCI approves 10 teams for IPL 2022, backs cricket's inclusion in 2028...

  • by Team PITCH
  • December 28, 2020

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP of BCCI The BCCI has...


Did existing IPL franchises ensure new teams are kept away till 2021?

Did existing IPL franchises ensure new teams are kept away till 2021?

  • by Ruhail Amin
  • December 28, 2020

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the...


Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s Harsh Jain

Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s Harsh Jain

  • by Team PITCH
  • December 23, 2020

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s...


IPL sponsors to benefit from format change, but will the broadcaster agree to pay more?

IPL sponsors to benefit from format change, but will the broadcaster agree...

  • by Ruhail Amin
  • December 23, 2020

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022 BCCI is set to...


BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

  • by Team PITCH
  • November 17, 2020

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control...


The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

  • by Christina Moniz
  • September 18, 2020

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been associated with cricket in a...


INDIA SET TO ROAR IN UNISON WITH THE LAUNCH OF THE VIVO IPL 11 #BESTvsBEST ANTHEM

INDIA SET TO ROAR IN UNISON WITH THE LAUNCH OF THE VIVO...

  • by pitchteam
  • March 13, 2018

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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