Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
He has been associated with Vodafone Idea for the past five years
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding...
Nair led the recent rebranding exercise of Vodafone Idea Kavita...
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...
The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...
The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...
Kyunki apno se acha koi network nahi, apnepan se acha koi connection nahi From meeting family members, shopping for colourful lantern & new...
Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...
Vodafone Idea partners with Pune Municipal Corporation & National Chemical Laboratory for the second consecutive year · ‘Vodafone Eco Ponds’ ...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...