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‘We Want People To Recognise What We Stand For Immediately’: Salim Ali

‘We Want People To Recognise What We Stand For Immediately’: Salim Ali

  • by Ritika Raj Simran Sabherwal
  • June 17, 2024

Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more


Google rolls out conversational AI in Search Ads

Google rolls out conversational AI in Search Ads

  • by Kanchan Srivastava
  • January 25, 2024

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks


Marketing Narratives will have to be Insight Driven

Marketing Narratives will have to be Insight Driven

  • by Prashant Dhar
  • January 23, 2024

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024


Zee5’s #Rolereversal Campaign Celebrates The Spirit Of Womanhood

Zee5’s #Rolereversal Campaign Celebrates The Spirit Of Womanhood

  • by Team PITCH
  • March 08, 2021

On the occasion of International Women’s Day, ZEE5, the country’s most pre


Mogaé announces joint venture with conversational AI agency VERSA

Mogaé announces joint venture with conversational AI agency VERSA

  • by Team PITCH
  • November 12, 2020

Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021 Conversational AI...


UNIVERSAL MUSIC GROUP ANNOUNCES STRATEGIC APPOINTMENTS TO DRIVE EXPANSION WITHIN INDIA AND SOUTH ASIA

UNIVERSAL MUSIC GROUP ANNOUNCES STRATEGIC APPOINTMENTS TO DRIVE EXPANSION WITHIN INDIA AND...

  • by pitchteam
  • February 27, 2020

Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...


UrbanClap celebrates a green and clean Fifth anniversary; Organises UC Clean Campaign for Cleanliness And Plantation Drive In 5 Cities Across India

UrbanClap celebrates a green and clean Fifth anniversary; Organises UC Clean Campaign...

  • by pitchteam
  • November 11, 2019

Holds cleanliness and plantation drives in 5 cities for 5 hours across India India, 10th November 2019: UrbanClap, India’s leading home services marketplace, celebrated its...


‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

  • by pitchteam
  • September 19, 2019

The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...


WATConsult launches board-game to showcase journey of an agency

WATConsult launches board-game to showcase journey of an agency

  • by pitchteam
  • January 17, 2018

WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations. To...


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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
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    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
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  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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