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Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads

Two-thirds of media effectiveness is driven by creative: Tarun Ummat, Teads

  • by Team PITCH
  • August 09, 2024

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns


‘CTV will continue to see growth because consumption from the consumer is exploding’

‘CTV will continue to see growth because consumption from the consumer is...

  • by Simran Sabherwal
  • July 16, 2024

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, &...


Tailored cross-channel ads key for brand building: Tarun Ummat, Teads India

Tailored cross-channel ads key for brand building: Tarun Ummat, Teads India

  • by Aditi Gupta
  • February 12, 2024

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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