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Overlay ads on Reels: Will marketers go for it?

Overlay ads on Reels: Will marketers go for it?

  • by Sohini Ganguly
  • July 19, 2024

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience


Instagram launches ‘Remix’ on Reels

Instagram launches ‘Remix’ on Reels

  • by Team PITCH
  • April 01, 2021

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...


Now view Reels, within the Instagram Lite app

Now view Reels, within the Instagram Lite app

  • by Team PITCH
  • February 24, 2021

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...


'Businesses are on Instagram because the platform drives business outcomes'

'Businesses are on Instagram because the platform drives business outcomes'

  • by Javed Farooqui
  • January 18, 2021

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...


Instagram introduces new features to amplify branded content

Instagram introduces new features to amplify branded content

  • by Team PITCH
  • November 23, 2020

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...


Trending

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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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