Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...