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Behind Puma’s Olympic run on OOH

Behind Puma’s Olympic run on OOH

  • by Chehneet Kaur
  • July 26, 2024

Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations...


PUMA India partners with Indian Olympic Association

PUMA India partners with Indian Olympic Association

  • by Team PITCH
  • July 11, 2024

PUMA has launched an outdoor campaign to celebrate India’s participation in Paris Olympics 2024


Milind Soman is PUMA's Running Ambassador

Milind Soman is PUMA's Running Ambassador

  • by Team PITCH
  • April 15, 2024

Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel


PUMA ropes in Kareena Kapoor Khan, Mary Kom ahead of Women’s Premier League

PUMA ropes in Kareena Kapoor Khan, Mary Kom ahead of Women’s Premier...

  • by Team PITCH
  • February 29, 2024

PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season


Puma becomes Delhi Capitals’ official kit partner

Puma becomes Delhi Capitals’ official kit partner

  • by Team PITCH
  • February 16, 2024

As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals


From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do gimmicks end for brands?

From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do...

  • by Chehneet Kaur
  • December 11, 2023

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...


Virat Kohli sports a black eye after scuffle with PUMA cat

Virat Kohli sports a black eye after scuffle with PUMA cat

  • by Team PITCH
  • November 28, 2023

The marketing move is a part of PUMA's Black Friday sale


Karthik Balagopalan appointed MD - PUMA India

Karthik Balagopalan appointed MD - PUMA India

  • by Team PITCH
  • May 11, 2023

Karthik has been with PUMA since 2006


Puma India MD Abhishek Ganguly quits

Puma India MD Abhishek Ganguly quits

  • by Team PITCH
  • May 10, 2023

Sources say he might start a sports start-up


Debosmita Majumdar joins Porsche India as head of marketing, PR, CRM

Debosmita Majumdar joins Porsche India as head of marketing, PR, CRM

  • by Team PITCH
  • November 11, 2020

Prior to this, she was with Puma as associate director and head of marketing Debosmita Majumder has moved on from Puma as associate director and...


Puma’s new campaign aims to change the conventional idea of what makes women 'proper'

Puma’s new campaign aims to change the conventional idea of what makes...

  • by pitchteam
  • October 16, 2019

  The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...


VIRAT KOHLI DESIGNS HIS FIRST SNEAKER WITH THE PUMA one8 BASKET

VIRAT KOHLI DESIGNS HIS FIRST SNEAKER WITH THE PUMA one8 BASKET

  • by pitchteam
  • October 18, 2018

Indian skipper Virat Kohli today dropped his first sneaker collaboration with global sportswear brand PUMA. Designed by Virat exclusively for the brand, the...


Myntra’s largest ever EORS powered by 7500 kirana stores; 70% deliveries through this model

Myntra’s largest ever EORS powered by 7500 kirana stores; 70% deliveries through...

  • by pitchteam
  • June 20, 2018

Expects 8x sales over a normal day during 8th edition of ‘End of Reason Sale’ Launches unique AR Game to engage 5 lakh...


Study reveals that 1/3rd of India hasn’t done any physical activity even once in the last 1 year!

Study reveals that 1/3rd of India hasn’t done any physical activity even...

  • by pitchteam
  • May 09, 2018

Research commissioned by Virat Kohli and PUMA India India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market...


PUMA En Pointe illustrates that The Chase for Perfect never stops

PUMA En Pointe illustrates that The Chase for Perfect never stops

  • by pitchteam
  • April 13, 2018

Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador...


Virat calls India to join him in achieving #1MILLIONPUSHUPS

Virat calls India to join him in achieving #1MILLIONPUSHUPS

  • by pitchteam
  • April 11, 2018

Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...


Virat Kohli launches his brand One8, in collaboration with PUMA

Virat Kohli launches his brand One8, in collaboration with PUMA

  • by pitchteam
  • November 10, 2017

India’s leading athlete Virat Kohli has unveiled his brand One8 – a collection of athleisure wear reflective of his personal belief. The launch of his...


Puma and DDB Mudra Group present ‘Suede Gully’

Puma and DDB Mudra Group present ‘Suede Gully’

  • by pitchteam
  • November 08, 2017

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...


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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
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    • by Pitch Team
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    • by Pitch Team
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  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

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  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
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  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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