The campaign introduces its iconic symbols of self-acceptance
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in...
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience...
Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam...