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‘Retail media will exceed TV spending over the next couple of years’

‘Retail media will exceed TV spending over the next couple of years’

  • by Simran Sabherwal
  • June 18, 2024

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of...


OMD India bags media mandate for SUGAR Cosmetics

OMD India bags media mandate for SUGAR Cosmetics

  • by Team PITCH
  • July 18, 2023

The business will be handled from the agency’s office in Mumbai


OTT giants expected to spend Rs 2824.9 cr on original content in India in 2021: Report

OTT giants expected to spend Rs 2824.9 cr on original content in...

  • by Team PITCH
  • December 11, 2020

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...


Renault partners with OMD for the launch of TRIBER

Renault partners with OMD for the launch of TRIBER

  • by pitchteam
  • October 17, 2019

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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