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‘Personalisation means better customer retention; if I retain them, I serve them better’

‘Personalisation means better customer retention; if I retain them, I serve them...

  • by Simran Sabherwal
  • September 04, 2024

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...


‘Personalisation means better customer retention; if I retain them, I serve them better’

‘Personalisation means better customer retention; if I retain them, I serve them...

  • by Simran Sabherwal
  • August 29, 2024

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...


Amit Sethiya, Head of Marketing at Syska Group, moves on

Amit Sethiya, Head of Marketing at Syska Group, moves on

  • by Team PITCH
  • August 12, 2024

Amit Sethiya was with Syska Group for over 8 years


DD Purkayastha’s maiden book to be launched in New Delhi today

DD Purkayastha’s maiden book to be launched in New Delhi today

  • by Team PITCH
  • April 24, 2024

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi


DD Purkayastha’s maiden book to be launched in New Delhi on April 24

DD Purkayastha’s maiden book to be launched in New Delhi on April...

  • by Team PITCH
  • April 22, 2024

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi


Sleepyhead launches their first retail store in India at Banaswadi, Karnataka

Sleepyhead launches their first retail store in India at Banaswadi, Karnataka

  • by Team PITCH
  • April 12, 2024

New store offers personalised shopping experience to build a stronger connect with the consumers


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Gurpreet Singh appointed Head of Performance - GroupM Nexus India?

Gurpreet Singh appointed Head of Performance - GroupM Nexus India?

  • by Team PITCH
  • January 09, 2024

Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner


2024 Lookahead: Will it be a banner year for independent digital agencies?

2024 Lookahead: Will it be a banner year for independent digital agencies?

  • by Shantanu David
  • January 04, 2024

In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging


Sanjay Kacker named National Sales & Marketing Head at Dharma Cornerstone Agency

Sanjay Kacker named National Sales & Marketing Head at Dharma Cornerstone Agency

  • by Team PITCH
  • December 28, 2023

Prior to this, Kacker was with Percept D Mark as EX-Director


Samriddh Dasgupta steps down as CMO of Heads Up For Tails

Samriddh Dasgupta steps down as CMO of Heads Up For Tails

  • by Team PITCH
  • October 30, 2023

He joined the petcare company in Oct 2021


Pet parents want their lifestyle to reflect in their pets: Samriddh Dasgupta, HUFT

Pet parents want their lifestyle to reflect in their pets: Samriddh Dasgupta,...

  • by Team PITCH
  • September 11, 2023

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...


Zenith India appoints Vaibhav Jadon as National Buying Head

Zenith India appoints Vaibhav Jadon as National Buying Head

  • by Team PITCH
  • June 09, 2023

Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu


Samyukta Ganesh Iyer quits as Head of Marketing at Baskin Robbins

Samyukta Ganesh Iyer quits as Head of Marketing at Baskin Robbins

  • by Team PITCH
  • April 21, 2021

Iyer joined Basking Robbins in 2019 Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins, has stepped down. Highly placed sources have confirmed this development to...


Soch Apparels names Salloni Arora as Vice President, Marketing

Soch Apparels names Salloni Arora as Vice President, Marketing

  • by Team PITCH
  • January 27, 2021

Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...


Pioneering Ventures names Nitin Puri as Head, e-Marketplace

Pioneering Ventures names Nitin Puri as Head, e-Marketplace

  • by Team PITCH
  • January 12, 2021

Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...


No magazine cover should have 1 woman and 9 men

No magazine cover should have 1 woman and 9 men

  • by Mithila Saraf
  • January 12, 2021

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...


Vedantu appoints Kunal Dubey & Lucky Saini as Marketing Head & Brand Head

Vedantu appoints Kunal Dubey & Lucky Saini as Marketing Head & Brand...

  • by Team PITCH
  • January 08, 2021

Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...


Curating content became the most important learning curve for broadcasters

Curating content became the most important learning curve for broadcasters

  • by Ravish Kumar
  • January 04, 2021

Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...


Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India

Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India

  • by Team PITCH
  • December 28, 2020

Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...


Sudhir Shukla promoted as Head of Marketing – Sports at The Walt Disney Company

Sudhir Shukla promoted as Head of Marketing – Sports at The Walt...

  • by Team PITCH
  • December 09, 2020

Shukla joined the company in 2016 as VP and Head of Marketing and Brand Strategy The Walt Disney Company has promoted Sudhir Shukla as...


India Ahead & Prudent TV launch Goa-special news show

India Ahead & Prudent TV launch Goa-special news show

  • by Team PITCH
  • December 07, 2020

The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...


Dainik Bhaskar raises mask-awareness with tweaked masthead

Dainik Bhaskar raises mask-awareness with tweaked masthead

  • by Team PITCH
  • December 01, 2020

In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...


Grey Cell Public Relations bags PR mandate of C Ahead Digital

Grey Cell Public Relations bags PR mandate of C Ahead Digital

  • by Team PITCH
  • November 06, 2020

The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...


boAt partners with Designer Masaba Gupta to launch a limited edition of headphones at Lakmé Fashion Week 2020

boAt partners with Designer Masaba Gupta to launch a limited edition of...

  • by Team PITCH
  • October 26, 2020

Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...


Travel & Hospitality Companies Join Hands to Elevate Traveller Safety as Flights Resume

Travel & Hospitality Companies Join Hands to Elevate Traveller Safety as Flights...

  • by pitchteam
  • May 22, 2020

Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up


Supermoon Again! Singer-songwriter Prateek Kuhad to leave a cold/mess this winter

Supermoon Again! Singer-songwriter Prateek Kuhad to leave a cold/mess this winter

  • by pitchteam
  • September 04, 2019

11-city tour will be hosted under Supermoon Music, a Zee Live IP  As if setting an attendance record for a comic...


EVERYUTH TELLS YOU TO #DitchTheAdvice WITH DIANA PENTY

EVERYUTH TELLS YOU TO #DitchTheAdvice WITH DIANA PENTY

  • by pitchteam
  • May 08, 2018

When it comes to pimples, there are hundreds of people willing to give unwanted advice which often ends up causing a lot of confusion. This...


Indiabulls Group appoints Rajneesh Chawla as Group Head of Marketing and Communications

Indiabulls Group appoints Rajneesh Chawla as Group Head of Marketing and Communications

  • by pitchteam
  • February 20, 2018

The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...


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    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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