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DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears mount

DPOs to meet TRAI over broadcasters' channel bouquet discount as existential fears...

  • by Aditi Gupta
  • August 14, 2024

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...


'Deadpool & Wolverine' brings out the claws in $100 million marketing blitz

'Deadpool & Wolverine' brings out the claws in $100 million marketing blitz

  • by Shantanu David
  • July 30, 2024

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...


TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

  • by Aditi Gupta
  • July 09, 2024

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers


Cable operators seek flat 35% distribution fee on MRP of TV channels

Cable operators seek flat 35% distribution fee on MRP of TV channels

  • by Aditi Gupta
  • April 30, 2024

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...


Will modified RIO lead to an increase in subs revenue or cord-cutting?

Will modified RIO lead to an increase in subs revenue or cord-cutting?

  • by Sonam Saini
  • January 05, 2024

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...


MIB set to amend Cable Television Network (Regulation) Act

MIB set to amend Cable Television Network (Regulation) Act

  • by Tasmayee Laha Roy
  • January 27, 2021

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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