Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...