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City traffic police NOC for hoardings put on hold

City traffic police NOC for hoardings put on hold

  • by Team PITCH
  • August 19, 2024

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out...


Vadilal redefines celebrations in new summer campaign

Vadilal redefines celebrations in new summer campaign

  • by Team PITCH
  • May 13, 2024

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.


Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

  • by Ritika Raj
  • January 22, 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers


2023: Radio sings no swan songs but hits right notes this year

2023: Radio sings no swan songs but hits right notes this year

  • by Chehneet Kaur
  • December 14, 2023

Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Radio City Launches A New Cross- Genre Podcast Across Its 39 Stations

Radio City Launches A New Cross- Genre Podcast Across Its 39 Stations

  • by Team PITCH
  • April 14, 2021

In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched...


Trends to watch out for in 2021 in the Radio Industry

Trends to watch out for in 2021 in the Radio Industry

  • by Noel D'souza
  • January 15, 2021

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...


SBI General Insurance partners with IntrCity RailYatri to provide domestic travel insurance to bus travelers

SBI General Insurance partners with IntrCity RailYatri to provide domestic travel insurance...

  • by Team PITCH
  • December 15, 2020

SBI General Insurance has partnered with IntrCity RailYatri, a multi-modal intercity mobility platform, to provide Domestic Travel Insurance to customers opting to travel/commute through IntrCity...


RAM Ratings Week 41-44: Fever FM reigns supreme in Mumbai, Delhi

RAM Ratings Week 41-44: Fever FM reigns supreme in Mumbai, Delhi

  • by Team PITCH
  • December 10, 2020

Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...


RAM Ratings Week 40-43: Fever FM maintains lead in Mumbai, Delhi

RAM Ratings Week 40-43: Fever FM maintains lead in Mumbai, Delhi

  • by Team PITCH
  • December 02, 2020

Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...


How digital integration helped radio up its scale during the pandemic

How digital integration helped radio up its scale during the pandemic

  • by Noel D'souza
  • December 02, 2020

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...


RAM Ratings Week 38-41: Fever FM leads in Mumbai and Delhi

RAM Ratings Week 38-41: Fever FM leads in Mumbai and Delhi

  • by Team PITCH
  • November 19, 2020

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...


Were brands in tune with spending on radio this Diwali?

Were brands in tune with spending on radio this Diwali?

  • by Noel D'souza
  • November 18, 2020

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...


Radio hopeful of 'good news' for revenue by Q1 next year

Radio hopeful of 'good news' for revenue by Q1 next year

  • by Eularie Saldanha
  • November 13, 2020

The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...


RAM Ratings Week 35-38: Fever FM leads in Mumbai and Delhi

RAM Ratings Week 35-38: Fever FM leads in Mumbai and Delhi

  • by Team PITCH
  • October 29, 2020

In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi...


JioSaavn Expands its Original Content Portfolio, Unveils New Podcast Line-Up

JioSaavn Expands its Original Content Portfolio, Unveils New Podcast Line-Up

  • by pitchteam
  • April 15, 2020

The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...


Paytm to feed daily wage earners in Mumbai in association with KVN Foundation

Paytm to feed daily wage earners in Mumbai in association with KVN...

  • by pitchteam
  • April 07, 2020

‘Feed My City’ initiative to provide meals in Mumbai, Bengaluru, Chennai, Hyderabad & Noida Continuing its efforts to strengthen its fight against COVID-19, India’s leading...


Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

Coca-Cola's ICC World Cup campaign garners 4 billion+ impressions on social

  • by pitchteam
  • July 12, 2019

The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...


Radio City Initiates a Movement to Empower Women with the Launch of ‘StreeDum’ Campaign this Diwali

Radio City Initiates a Movement to Empower Women with the Launch of...

  • by pitchteam
  • October 26, 2018

Radio City 91.1FM, India’s leading radio network, initiates a week long campaign “StreeDum” in Mumbai, this Diwali to eliminate the objectification of women....


OYO reignites the “City Vibes”, launches a nationwide campaign to redesign facades of 1000+ hotels

OYO reignites the “City Vibes”, launches a nationwide campaign to redesign facades...

  • by pitchteam
  • October 09, 2018

OYO, South Asia’s largest and world’s fastest growing hotel chain, has today announced the rollout of a nationwide campaign “City Vibes”, starting with...


Radio City amplifies the festive spirit with Ganeshotsav celebrations across Maharashtra and Karnataka

Radio City amplifies the festive spirit with Ganeshotsav celebrations across Maharashtra and...

  • by pitchteam
  • September 18, 2018

Radio City to welcome Lord Ganesha in Maharashtra with “City Cha Bappa”


Radio City’s digital arm Radio City.in launched ‘Radio City Love Guru Bhojpuri’

Radio City’s digital arm Radio City.in launched ‘Radio City Love Guru Bhojpuri’

  • by pitchteam
  • May 24, 2018

Actor Ravi Kishan launched the networks 52nd web radio station Radio City India’s first & premium web radio touched...


Radio City Jumps to the No 2 spot in Delhi as per the latest 4 weeks of RAM Ratings

Radio City Jumps to the No 2 spot in Delhi as per...

  • by pitchteam
  • May 09, 2018

Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...


'Mahi Way' to be the guiding light for a resurgent CSK on a comeback trail: L Balaji

'Mahi Way' to be the guiding light for a resurgent CSK on...

  • by pitchteam
  • March 16, 2018

Balaji was on Star Sports panel with S. Badrinath and Ambati Rayadu for Game Plan In Your City show CSK bowling coach L. Balaji is...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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