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Why Print is now counting on RNI & ABC

Why Print is now counting on RNI & ABC

  • by Chehneet Kaur
  • May 17, 2024

In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players


FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers

FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers

  • by Chehneet Kaur
  • January 17, 2024

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...


Disney CEO Bob Iger to step down in 2026

Disney CEO Bob Iger to step down in 2026

  • by Team PITCH
  • December 01, 2023

The top exec also said that ABC—the flagship property of Disney— is not for sale


ABC reports gross income of Rs 350 lakh in FY2022-23

ABC reports gross income of Rs 350 lakh in FY2022-23

  • by Sonam Saini
  • August 31, 2023

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh


No IRS numbers: Print advertisers rely on other data sources, past records

No IRS numbers: Print advertisers rely on other data sources, past records

  • by Sonam Saini
  • June 27, 2023

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers


Trending

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    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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