Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
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Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach through women's sports, promoting empowerment...
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
The multi-year partnerships spans for four seasons of the Women's Premier League
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah