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With Kylaq, we aim to achieve annual sales of 100,000 cars: Petr Janeba, Skoda India

With Kylaq, we aim to achieve annual sales of 100,000 cars: Petr...

  • by Kanchan Srivastava
  • August 22, 2024

Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview...


Campaigns that revived OOH in the year of the pandemic

Campaigns that revived OOH in the year of the pandemic

  • by Noel D'souza
  • January 05, 2021

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...


PHD Media India & Skoda curate 'speed challenge' for Twitter users

PHD Media India & Skoda curate 'speed challenge' for Twitter users

  • by Team PITCH
  • December 17, 2020

The game replicates the thrill and adrenaline rush of reaching 0-100 kmph in just under 7 seconds...


Skoda Auto Volkswagen India spent Rs 445.2 crore on advertising in FY20

Skoda Auto Volkswagen India spent Rs 445.2 crore on advertising in FY20

  • by Team PITCH
  • December 16, 2020

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...


Will the festive spark ensure a healthy recovery for Print?

Will the festive spark ensure a healthy recovery for Print?

  • by Neeta Nair
  • November 25, 2020

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...


ŠKODA AUTO India Partners with PHD Media India to Launch Its All-New WhatsApp Bot for Customers

ŠKODA AUTO India Partners with PHD Media India to Launch Its All-New...

  • by Team PITCH
  • October 21, 2020

With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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