‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV,...