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Exam cancellations lead to testing times for Indian ad sector

Exam cancellations lead to testing times for Indian ad sector

  • by Kanchan Srivastava
  • June 25, 2024

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...


Would love for India to be powerhouse for IPG globally: Jarrod Martin

Would love for India to be powerhouse for IPG globally: Jarrod Martin

  • by Ritika Raj & Simran Sabherwal
  • June 19, 2024

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in the IPG network


Kareena Kapoor Khan named brand ambassador of KPG Spices

Kareena Kapoor Khan named brand ambassador of KPG Spices

  • by Team PITCH
  • February 07, 2024

'Kareena's association with KPG Spices is not just as a celebrity but also as a storyteller of spices,' said the company


Susan Credle named first-ever IPG Creative Advisor

Susan Credle named first-ever IPG Creative Advisor

  • by Team PITCH
  • February 06, 2024

Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024


Interactive Avenues wins e-commerce mandate for TTK Healthcare

Interactive Avenues wins e-commerce mandate for TTK Healthcare

  • by Team PITCH
  • December 21, 2023

Interactive Avenues’ Chennai office will service the account


India 11th largest market with ad sales at ?1099 billion in 2023: MAGNA

India 11th largest market with ad sales at ?1099 billion in 2023:...

  • by Team PITCH
  • December 14, 2023

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate


BBH India wins creative mandate for upGrad’s upcoming campaign

BBH India wins creative mandate for upGrad’s upcoming campaign

  • by Team PITCH
  • October 18, 2023

The mandate was won following a multi-agency pitch process


upGrad’s ‘celeb’ Donkey makes a comeback

upGrad’s ‘celeb’ Donkey makes a comeback

  • by Team PITCH
  • April 12, 2021

Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’  After...


upGrad promotes financial independence and mental well-being for women

upGrad promotes financial independence and mental well-being for women

  • by Team PITCH
  • March 07, 2021

The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...


upGrad collaborates with YouTuber BeYouNick for his debut web series

upGrad collaborates with YouTuber BeYouNick for his debut web series

  • by Team PITCH
  • February 11, 2021

In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations   Known for creating waves...


upGrad names Zubin Gandevia as CEO, APAC

upGrad names Zubin Gandevia as CEO, APAC

  • by Team PITCH
  • January 12, 2021

In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...


IPG Group bags marketing and organizing rights for Singapore T10

IPG Group bags marketing and organizing rights for Singapore T10

  • by Team PITCH
  • December 18, 2020

Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...


When things go bad, education picks up: Mayank Kumar, UpGrad

When things go bad, education picks up: Mayank Kumar, UpGrad

  • by Team PITCH
  • December 03, 2020

On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...


IPG Mediabrands' Reprise launches speciality eCommerce unit

IPG Mediabrands' Reprise launches speciality eCommerce unit

  • by Team PITCH
  • October 30, 2020

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...


upGrad's new ad promises 'Kaam Ki Degree' for its MBA vertical

upGrad's new ad promises 'Kaam Ki Degree' for its MBA vertical

  • by Team PITCH
  • October 26, 2020

The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...


Philippe Krakowsky named next CEO of IPG

Philippe Krakowsky named next CEO of IPG

  • by Team PITCH
  • October 21, 2020

He is currently the COO of the company IPG veteran Philippe Krakowsky has been named the next CEO of the company. Krakowsky takes over from...


Edtech major upGrad and Big Bang Music comes together to launch ‘#AageKiSoch’, an anthem to encourage Young India to be productive in the time of lockdown

Edtech major upGrad and Big Bang Music comes together to launch ‘#AageKiSoch’,...

  • by pitchteam
  • April 13, 2020

Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...


upGrad on boards Tilt Brand Solutions as strategic and creative partner

upGrad on boards Tilt Brand Solutions as strategic and creative partner

  • by pitchteam
  • January 13, 2020

The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...


Dentsu Webchutney, RPG Group launch the ‘Hello Happiness’ Campaign

Dentsu Webchutney, RPG Group launch the ‘Hello Happiness’ Campaign

  • by pitchteam
  • May 22, 2018

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...


Isobar India launches ‘The Blind Faith Upgrade’ under Accessible Tourism

Isobar India launches ‘The Blind Faith Upgrade’ under Accessible Tourism

  • by pitchteam
  • March 01, 2018

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...


In conversation with Hrithik Roshan & Afsar Zaidi Co-Founders of HRX

In conversation with Hrithik Roshan & Afsar Zaidi Co-Founders of HRX

  • by Jyotsna Sharma
  • January 12, 2018

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
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    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

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    Mithila Palkar named brand ambassador of exclusive singles club Juleo

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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