Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...