Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by...
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future
Some of the categories for the awards expected to be for 'green champions', 'swachhata ambassadors' and 'tech creators'
In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...