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IKEA’s new campaign has answers to the storage problems of every house

IKEA’s new campaign has answers to the storage problems of every house

  • by Team PITCH
  • February 12, 2024

As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save...


IKEA announces second season of Better Living Challenge

IKEA announces second season of Better Living Challenge

  • by Team PITCH
  • March 11, 2021

Aims to inspire and enable more people to live a more sustainable life at home, by following simple everyday solutions IKEA, the world’s leading...


Ikea's marketing expenses are always optimised and not extravagant: Amitabh Pande

Ikea's marketing expenses are always optimised and not extravagant: Amitabh Pande

  • by Team PITCH
  • January 04, 2021

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...


IKEA opens its Navi Mumbai store on December 18

IKEA opens its Navi Mumbai store on December 18

  • by Team PITCH
  • December 17, 2020

We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...


AS MARKETERS, WE NEED TO THINK AS HUMANS AND NOT ‘CONSUMERS’: AMITABH PANDE

AS MARKETERS, WE NEED TO THINK AS HUMANS AND NOT ‘CONSUMERS’: AMITABH...

  • by Amitabh Pande
  • April 24, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...


Mumbai can now shop online for its favourite IKEA products

Mumbai can now shop online for its favourite IKEA products

  • by pitchteam
  • August 19, 2019

IKEA opens Mumbai market with an online store as part of its new multichannel approach to reach 100 million customers in the next...


The wait is over!  IKEA celebrates the launch of its first India store in Hyderabad on August 9th, 2018

The wait is over! IKEA celebrates the launch of its first India...

  • by pitchteam
  • August 09, 2018

IKEA, the world’s leading Swedish home furnishings retailer opened the doors of its Hyderabad store, its first in India to customers at 


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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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