At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...