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RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

  • by Team PITCH
  • April 18, 2024

Campaign to promote RuPay Credit Card on UPI


Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

  • by Ritika Raj
  • February 22, 2024

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences


Andrés Ordóñez named FCB’s Global Chief Creative Officer

Andrés Ordóñez named FCB’s Global Chief Creative Officer

  • by Team PITCH
  • February 12, 2024

Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos


Susan Credle named first-ever IPG Creative Advisor

Susan Credle named first-ever IPG Creative Advisor

  • by Team PITCH
  • February 06, 2024

Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024


'We need to simplify this jargon-heavy sector to make it more transparent and accessible'

'We need to simplify this jargon-heavy sector to make it more transparent...

  • by Ritika Raj
  • May 09, 2023

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year...


CRED tells Jackie Shroff’s secret in its latest ad film

CRED tells Jackie Shroff’s secret in its latest ad film

  • by Team PITCH
  • April 15, 2021

The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the Indian Premier League, is back...


OkCredit chooses Mullen Lintas to weave its brand strategy

OkCredit chooses Mullen Lintas to weave its brand strategy

  • by Team PITCH
  • March 30, 2021

Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...


OkCredit Launches #OutoftheShadows campaign; Appeals Women to Come out of Obscurity

OkCredit Launches #OutoftheShadows campaign; Appeals Women to Come out of Obscurity

  • by Team PITCH
  • March 08, 2021

The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day, OkCredit launches the # Out...


GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY CRED

GET INTO THE FESTIVE SPIRIT WITH A HIGHLY REWARDING CHRISTMAS CELEBRATION BY...

  • by Team PITCH
  • December 21, 2020

Christmas comes in early with CRED to make sure you end 2020 on a good note and start 2021 with exclusive offers...


MobiKwik launches its first Card - the ‘MobiKwik Blue American Express Card’

MobiKwik launches its first Card - the ‘MobiKwik Blue American Express Card’

  • by Team PITCH
  • November 10, 2020

The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...


COVID push: Indian small-town retailers going digital with business activity back to normal levels - reveals OkCredit data

COVID push: Indian small-town retailers going digital with business activity back to...

  • by Team PITCH
  • November 04, 2020

16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...


TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign

TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer Campaign

  • by Team PITCH
  • October 29, 2020

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...


Home Credit India launches #ApneStyleKaTyohaar Diwali campaign

Home Credit India launches #ApneStyleKaTyohaar Diwali campaign

  • by Team PITCH
  • October 22, 2020

Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...


‘Bade Bano Bade Chalo’ with Home Credit India

‘Bade Bano Bade Chalo’ with Home Credit India

  • by pitchteam
  • October 11, 2018

Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano...


'Bade Bano Bade Chalo’ with Home Credit India

'Bade Bano Bade Chalo’ with Home Credit India

  • by pitchteam
  • September 04, 2018

Focussing on service and trust, the campaign showcases Home Credit’s role in helping customers to be financial literate & to...


Trending

  • Disney-Reliance big merger: The media giant that can make India a content superpower

    Disney-Reliance big merger: The media giant that can make India a content superpower

    • by Pitch Team
    • November 13, 2024
  • Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

    • by Pitch Team
    • September 03, 2024
  • Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
    • September 03, 2024
  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
VIEW MORE

Marketing Moments

  • ‘Our core proposition is flexibility in lending & customer repayment'

    ‘Our core proposition is flexibility in lending & customer repayment'

    • by Pitch Team
    • August 30, 2024
  • Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
    • August 30, 2024
  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

    Siyaram's ropes in Ranbir Kapoor as brand ambassador

    • by Pitch Team
    • August 27, 2024
  • Mithila Palkar named brand ambassador of exclusive singles club Juleo

    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
    • August 22, 2024
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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