The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of...
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic Year...