Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...