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Glad about ads? Why viewers are favouring AVOD plans lately

Glad about ads? Why viewers are favouring AVOD plans lately

  • by Shantanu David
  • July 04, 2024

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape


Is JioCinema’s new subscription plan sustainable?

Is JioCinema’s new subscription plan sustainable?

  • by Aditi Gupta
  • May 06, 2024

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...


After Netflix, Amazon Prime Video also rolls out AvoD model

After Netflix, Amazon Prime Video also rolls out AvoD model

  • by Team PITCH
  • December 29, 2023

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now


ZEE5 India elevates Manish Kalra as Chief Business Officer

ZEE5 India elevates Manish Kalra as Chief Business Officer

  • by Team PITCH
  • January 27, 2021

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...


Video streaming app Mzaalo launches AVOD platform

Video streaming app Mzaalo launches AVOD platform

  • by Team PITCH
  • October 28, 2020

The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...


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    • by Pitch Team
    • November 13, 2024
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    • by Pitch Team
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    Subhash Chandra seeks Madhabi Puri Buch’s removal from SEBI, may take her to court

    • by Pitch Team
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  • Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    Expect big marketing investments from Schneider Electric India, mostly on B2C: Rajat Abbi

    • by Pitch Team
    • September 03, 2024
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    • by Pitch Team
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    Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

    • by Pitch Team
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  • Siyaram's ropes in Ranbir Kapoor as brand ambassador

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    • by Pitch Team
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    Mithila Palkar named brand ambassador of exclusive singles club Juleo

    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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